The UK has gone to war at the supermarket pumps with regards to fuel prices. The supermarkets are saying they will slash costs and offer special offers like fuel cards. Sainsbury’s is one company willing to offer 10p off every litre for those who spend more than 60 pounds. The offer is only valid for a short period of time from June 29^th to July 3^rd. Shoppers are going to have to redeem any earned vouchers within the two weeks following the discount price.

Mike Coupe is the group commercial director. He stated the deal will help lower some of the pressure companies and individuals suffer from at the pump. The will be able to save a little money during their weekly purchases. Asda is going to cut prices by 2p a litre on the 28^th June. At the end of last week they already cut prices 3p. Diesel is also going to be cut. Asda is assuring the drivers they will pay no more than 1.327 pounds per litre. The main focus on these changes is the reduced rates one can find. It seems these companies are realising they could get more money if they lower rates and offer deals because drivers will be able to afford it.

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